Awapuhi has been a part of the John Paul Mitchell Systems heritage for nearly 30
years. The original Awapuhi Shampoo was launched in 1983, back when the beauty benefits
of Awapuhi were virtually unknown to the broader public. The signature black and
white packaging was not just an esthetic choice the company was so young, they couldn’t
afford color ink.
“To the salon 6 times a year so I can pretend to be a natural redhead—and I'll do
what it takes to protect it.”
The products you use at home can make or break the vibrancy
of your color. Awapuhi Moisturizing Lather Shampoo is 100% sulfate-free and gentle
enough to wash hair daily without sacrificing your true colors.
